High-quality child care produces a stimulating, secure and loving atmosphere for the little one.

Focusing on children's wellbeing and ecological exposures in child care centers is Essential for several reasons: Since they display exploratory behaviors that put them in direct contact with contaminated surfaces, they're more likely to be vulnerable to some contaminants found. They're also less developed immunologically, physiologically, and neurologically and are more prone to the negative effects of toxins and chemicals. Children spend a whole lot of time in child care settings. Many babies and young children spend as many as 50 hours each week, in child care.

Nationally, 13 million children, or 65 percent of U.S. kids, spend some part of the afternoon in child care and at California alone, roughly 1.1 million children five decades or younger attend child care. In this exact same condition, many adults might also be subjected as roughly 146,000 employees work 40 hours or more a week child care centers. Child care environments include substances which may be harmful for kids. Recent studies suggest that lots of child care environments might contain pesticides, allergens, volatile organic compounds from cleaning agents and sanitizers, and other contaminants which may be toxic to children's wellbeing.

Nevertheless, little is understood about what environmental and chemical exposures they might be getting in these configurations. To fill this gap, we quantified. Outcomes of the study were reported on the California Air Resources Board. Our findings help inform policies to lower accidents to children, encourage training and workshops to educate child care providers about methods to lower children's environmental exposures (ex. Using integrated pest management to decrease pesticide usage ), and search for future research.

Washing Your Baby’s Clothes
Washing Your Baby’s Clothes
Washing Your Baby’s Clothes – How to do it Rightly
Washing Dishes
Washing Dishes
Cleaning up after oneself is an important life skill
Make a Bed
Make a Bed
It might be a dying art, but learning how to make a bed is a valuable skill.
Sweep a Floor
Sweep a Floor
Give a kid a broom, and you are likely to see dirt flipping everywhere except in a pile.
Mop a Floor
Mop a Floor
Be sure to give them instructions on how to mop different floor types you may have in your home.

Adapting Your Center’s Brand During COVID-19

When parents are searching for the right place to send their child, they no longer have curriculum and play space at the top of their lists. During this pandemic, parents...

The post Adapting Your Center’s Brand During COVID-19 appeared first on HiMama Blog - Resources for Daycare Centers.


When parents are searching for the right place to send their child, they no longer have curriculum and play space at the top of their lists. During this pandemic, parents...

The post Adapting Your Center’s Brand During COVID-19 appeared first on HiMama Blog - Resources for Daycare Centers.

When parents are searching for the right place to send their child, they no longer have curriculum and play space at the top of their lists. During this pandemic, parents are more concerned with safety precautions and health guidelines being followed. In order to still stay true to your philosophy and also show you are prepared during COVID-19, you may want to rebrand some things including your website, brochure, social media posts, etc. Most parents will have already “sized you up” based on your internet presence, so having that rebranded content will be a great foot in the front door for potential enrollments.

*New to the world of branding? Read our Branding 101 for Childcare Providers article first!

Here are some easy ways that you can adapt your center’s brand:

Add Photos to Your Website of Screening Procedures and Safety Precautions

Most websites have a flashing banner where you can have a slideshow of photos that change every few seconds. Some websites just have one or two main photos on the home page. In light of what parents are looking for these days, make sure at least one or two of the first photos potential families see shows teachers in masks and following CDC guidelines.

Revise Your Motto or Slogan

You will want to include keywords that make parents feel better about sending their child. Words like “safe” or “prepared” will help articulate your focus on new measures.

For example, if your usual motto is “Where children come to play and learn,” your new motto can be “Where children come to safely play and learn.” Just adding that one word will make a difference for parents.

Host Virtual Tours

Advertise virtual tours via FaceTime, Zoom, or other virtual platforms. Knowing that tours are not as easy to have in person during this time can negatively impact potential families with enrolling. Offering a virtual tour in real time will help them feel like they are there in person with you and may set parents at ease with enrolling sooner than later. Having teachers there for the virtual tour is a bonus if possible! 

Post Regular Tips on Social Media

Your online presence is so important, now more than ever. You should already be giving pointers on there at least weekly, but it would be a good idea to focus on safety techniques and tips on things parents can do at home to be safe and healthy.  You can share things like fun songs to sing while washing hands, replacing pillows with outdoor cushion/pillows for easy wiping and cleaning, how to have a safe play date at home, and so on. Having safety and health be the focus of your social media posts will translate to parents that you care.

Create a Video Tour

If possible, get a professional recording of a virtual tour from the perspective of a child in your center. Have someone video what it’s like from drop off until pick up time. Create a YouTube link and post it on your homepage so that it is always accessible. This will set parents’ minds at ease being able to see exactly how things are done visually. Since parents are not allowed to enter the building beyond your lobby, this will be a helpful tool.

Add Health & Safety to Lesson Plans

This should already be happening anyway, but it’s important to be intentional with having this as more of a focus. Have lessons that include proper handwashing, how to wear a mask properly, and why we need to practice physical distancing. Children can greatly benefit from learning proper hygiene and the reasoning behind why we do these things.

Have a Revised COVID-19 Handbook

Having a revised handbook is necessary for potential families and should be posted on your website. If you haven’t done so already, you will want to revise your existing parent handbook to reflect modifications made since the pandemic.  Many of the revisions will be things that you’ll want to continue long term and not temporarily. Post this handbook as a PDF onto your website so that parents can access it whenever they need.

Need help updating your parent handbook? Download our free template!


Rebranding is never easy, especially when it feels hurried and unexpected. No one is asking you to completely change everything. But adding these few changes will greatly benefit your future enrollments. In order to avoid feeling completely overwhelmed, chip away at these suggestions one at a time, and have your staff included in helping. Who knows? You may want these changes to stay for the long haul, even after the pandemic is in our rearview mirror.

The post Adapting Your Center’s Brand During COVID-19 appeared first on HiMama Blog - Resources for Daycare Centers.


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